Company News, New Products

L’Oréal Paris Expands Makeup Portfolio with Primers

Formulations treat skin conditions such as redness and oily complexions.

New for 2023, L’Oréal Paris introduced the brand’s first range of dermatologist-tested primers, powered by “expert-recommended actives” to perfect skin, extend makeup wear and improve bare skin overtime, according to the company. Applied with fingers, brush or sponge, the primer is designed to be the last step of the skincare routine. Variations from L’Oréal Paris include a 24H Pore Minimizer Primer formulated with a 1% Resurfacing Complex; a 24H Matte Setter Primer with perlite to reduce ...

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